Effective Date: 12/2/25
Website: https://72street.com
1. Who We Are
72 Street Marketing LLC (“we,” “us,” or “our”) is an online marketing agency. We are committed to protecting your privacy and handling your personal information responsibly.
Contact: privacy @ 72street.com
2. Information We Collect
We collect information in the following ways:
Information You Provide:
- Name, email address, and other contact details when you fill out forms
- Account information if you register on our site
- Comments or messages you submit
- Payment and billing information (if applicable)
- Any other information you voluntarily provide
Information Collected Automatically:
- IP address and browser type
- Pages you visit and time spent on our site
- Referring website addresses
- Device information and operating system
- Location data (general geographic area)
- Cookies and similar tracking technologies
Sensitive Personal Information: We do not intentionally collect sensitive personal information such as Social Security numbers, financial account information, health data, or precise geolocation data.
3. How We Use Your Information
We use your information to:
- Provide and improve our services
- Respond to your inquiries and requests
- Send marketing communications (with your consent)
- Analyze website traffic and user behavior
- Prevent spam and enhance security
- Comply with legal obligations
- Detect and prevent fraud
- Personalize your experience
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience. These include:
Essential Cookies: Required for basic site functionality (login, security)
Analytics Cookies: Help us understand how visitors use our site
Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
You can control cookie preferences through your browser settings. Note that disabling cookies may limit site functionality.
5. Third-Party Services
We may use third-party services that collect information, including:
- Analytics tools (e.g., Google Analytics)
- Email marketing platforms
- Social media plugins
- Payment processors
- Advertising networks
- Embedded content from other websites (videos, social media posts)
These services have their own privacy policies and may track your activity across websites.
6. Data Sharing
We do not sell your personal information. We may share data with:
- Service providers who help us operate our website
- Analytics and advertising partners
- Law enforcement when required by law
- Business partners (with your consent)
- In connection with a business transaction (merger, sale, or acquisition)
7. Data Retention
- Comments and user data: Retained indefinitely unless you request deletion
- Analytics data: Typically retained for 26 months
- Email addresses: Retained until you unsubscribe
- Cookie data: Varies by cookie type (see Section 4)
- Account information: Retained while your account is active and for a reasonable period after closure
8. Your Privacy Rights
General Rights (All Users)
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate information
- Request deletion of your personal data
- Opt-out of marketing communications
- Object to certain data processing activities
- Export your data in a portable format
California Residents – Additional Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to Know: You can request information about:
- Categories of personal information we collect
- Categories of sources from which we collect information
- Our business or commercial purpose for collecting information
- Categories of third parties with whom we share information
- Specific pieces of personal information we hold about you
Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
Right to Correct: You can request correction of inaccurate personal information.
Right to Opt-Out of Sale/Sharing: We do not sell your personal information in the traditional sense. However, we may share information with advertising partners, which may be considered a “sale” or “sharing” under California law. You can opt-out by:
- Clicking our “Do Not Sell or Share My Personal Information” link [add link]
- Contacting us at privacy @ 72street.com
- Using a Global Privacy Control signal (we honor GPC signals)
Right to Limit Use of Sensitive Personal Information: We do not use or disclose sensitive personal information beyond what is necessary to provide our services.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
Shine the Light: California residents may request information about sharing personal information with third parties for their direct marketing purposes (once per calendar year).
Authorized Agents: You may designate an authorized agent to make requests on your behalf. We may require verification of your identity and the agent’s authority.
Other US State Privacy Rights
Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights to those described above for California residents. Contact us to exercise your rights.
9. Do Not Track Signals
Some browsers have “Do Not Track” features. At this time, we do not respond to Do Not Track signals. However, we honor Global Privacy Control (GPC) signals from California residents.
10. How to Exercise Your Rights
To exercise any of the rights described above:
Email: privacy @ 72street.com
Mail: 72 Street Marketing LLC, PO Box 1365, Tualatin, OR 97062
Online Form: Contact Form
We will respond to verifiable requests within 45 days (or as required by applicable law). We may need to verify your identity before processing your request.
11. Security
We implement reasonable security measures to protect your information, but no method of transmission over the internet is 100% secure. We use industry-standard encryption and security protocols.
12. Children’s Privacy
Our website is not intended for children under 13 (or 16 for California residents regarding the sale of personal information). We do not knowingly collect information from children.
13. International Users
Our services are based in the United States. If you access our website from outside the US, your information will be transferred to, stored, and processed in the United States.
14. Changes to This Policy
We may update this privacy policy periodically. Material changes will be posted on this page with an updated effective date. For California residents, we will notify you of material changes as required by law.
15. Contact Us
For questions about this privacy policy or to exercise your rights, contact us at:
72 Street Marketing LLC
Email: privacy @ 72street.com
Phone: 971-754-2292
Address: 72 Street Marketing LLC, PO Box 1365, Tualatin, OR 97062
Website: https://72street.com
Categories of Personal Information Collected (Last 12 Months): For California residents, the categories of personal information we have collected in the last 12 months include:
Inferences (preferences and characteristics)
Website: https://72street.com
Identifiers (name, email, IP address)
Internet or network activity (browsing history, interactions with our website)
Geolocation data (general location)